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Thursday, 28 November 2013

Target audience

Who is the target audience?

The main target audience for our opening sequence will probably be teenagers up to people aged around 35 and it will be aimed at people of both genders. This is because thriller has a very large target audience and the main age range is around 16 - 35 so this is what we will plan to aim our opening sequence towards. It will be mainly aimed at men because they enjoy the high level of anticipation, ultra-heightened expectation, uncertainty, surprise, anxiety and terror than women because it makes them feel more manly when they watch them. But some women enjoy these aspects as well, which is why it will be aimed at both genders.
Thrillers tend to be adrenaline-rushing, gritty, rousing and fast-paced, which is preferred by men more than women because they do not get the same excitement that most men get from watching a fast, adrenaline film.