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Monday, 2 December 2013

Target Audience

How will we attract our target audience?

In order to attract the younger age groups, as in teenagers, the storyline has to be exciting, interesting and action packed. Furthermore, it needs to be displayed on the correct form of social media so that it is seen by all people of that age. This means that to attract teenagers the best social media site to try and attract our target audience would be twitter because it is the most used social site at the moment.

In order to attract people of an older age than teenagers you would need to have an exciting, interesting and action packed storyline but also have a higher intellectual storyline than those aimed purely at teenagers and because our opening sequence will be aimed at both we will need to have a slightly intellectual storyline that will still make sense to those of a younger age. Also, the best form of media that people of an older age than teenagers is usually newspapers and billboards.